The more pleasant your website is it will keep the user on your site.
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Don’t use bold colors to distract the user from the content you want to be read.
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Make the content easily readable or the user will go to your competitors website.
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Make sure everything on the website has a purpose.
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Consistency in all the web elements will make your website be seen as a whole instead of individual pieces.
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Use white space in a creative manner to keep the design balanced.
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Ensure that the combination of different elements work together to create a intuitive and user friendly experience.